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Privacy Policy

Privacy Policy 

Last Updated: October 12, 2018


This The Coffee Academïcs Privacy Policy ("Policy") describes how The Coffee Academïcs uses and discloses personal information of customers collected through our websites and online services, including http://www.the-coffeeacademics.com, The Coffee Academïcs Club Card, and other The Coffee Academïcs owned or operated websites and online services that link to this policy (collectively, the “Sites”), through our programs and in our physical The Coffee Academïcs stores ("Services"). This Policy does not apply to websites and services that display or link to different privacy statements. Websites and services co-branded with other partners may display or link to a joint privacy statement or separate privacy statements of our partners in addition to our Policy. By accessing the Sites or utilising the Services, you hereby consent to the use of your information, including your personal information, any information of others provided by you, in the manner described in this Policy. Without limiting the generality of the foregoing, you authorise The Coffee Academïcs to transmit your information outside Hong Kong in the manner and for the purposes described in this Policy. 


What Type of Information Does The Coffee Academïcs Collect?


Personal Information that may be collected by The Coffee Academïcs may include:

  • First name, family name, postal address, phone number, and e-mail address.

  • Financial account information, such as credit card number and other payment information.

We may also collect information about you or others as you provided such as:

  • If you create a Club Card – your birthday, gender and mobile phone number.

  • If you buy goods at our stores or through our programs or otherwise – what you buy, where you buy, how frequently you buy, rewards you earn, and rewards you redeem.

  • If you buy and send any The Coffee Academïcs eGift – name and e-mail address of the recipient you selected from your phonebook; and you accept all liabilities in relation to the provision of such information to us for forwarding the eGift in accordance with your instruction.

  • If you register, activate and add a The Coffee Academïcs Club Card to your eWallet – the card number, card transactions, loading value to The Coffee Academïcs Club Card, redeeming any value, balance transfer, balance enquiries, device ID, your locations and stores near you and visited by you.

  • If you take a survey or interact with us in various other ways – demographics information, your comments, feedback, questions or suggestions, and information about subjects that may interest you.


Automatic data collection via Cookies


We may automatically collect online use information when you visit our Sites. This information may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. Our collection of online use information may involve the use of cookies. Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites.


The Coffee Academïcs may also collect aggregated data or anonymized data that does not directly identify you.


We may combine information we collect about you with information we receive from third parties.


How Does The Coffee Academïcs Use Information About You and Others that you provided?


The Coffee Academïcs may use information about you or others that you provided for purposes described in this Policy or disclosed to you on our Sites or with our Services. For example, we may use information about you or others that you provided to:

  • Process and manage your purchase and use of The Coffee Academïcs products and services, including your accounts and program participation, your use of the Sites. 

  • Respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our Sites, or take other actions in response to your inquiries or other Site activities.

  • Create personalized promotions by combining your personal information with non personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.

  • Communicate with you about your orders or purchases, your services, accounts and program participation, a contest or sweepstakes you have entered, and your requests for information. 

  • Communicate with you about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers in relation to food and beverage and catering services. 


The data that we collect from you may be transferred to, and stored at, a destination outside Hong Kong. 


Does The Coffee Academïcs Share Personal Information or Information of Others that you provided with Third Parties?


The Coffee Academïcs shares your personal information or information of others that you provided in limited ways:

  • We may share personal information about you with others with your consent. 

  • We may share information with The Coffee Academïcs’ subsidiaries and licensees and other affiliated companies.

  • We may also share information with companies that provide support services to us (such as credit card processors or other payment services providers, mailing houses or website hosts) and that help us market our products and services (such as email vendors). These companies may use information about you to perform their functions on our behalf. 

  • We may disclose specific information (i) upon lawful request, in response to legal process, and when required to comply with laws, (ii) to enforce our agreements with you, our corporate policies and terms of use relating to your use of The Coffee Academïcs products and services through the Sites or the Services, or (iii) to protect the rights, property or safety of The Coffee Academïcs and affiliates, its subsidiaries and licensees, our employees, agents, customers, and others but only when it is reasonable to do so. 

  • If you participate in any blog or other online forum on our Sites, any personal information that you post on our Sites may be shared with other forum participants and Site visitors. 

  • In the event of a merger, acquisition, financing, or sale of assets or any other situation involving the transfer of some or all of our business assets, The Coffee Academïcs may disclose customers statistics to those involved in the negotiation or personal information after the transfer. 


We may also share aggregated or anonymized information that does not directly identify you.


What Choices Does The Coffee Academïcs Offer About Personal Information?


The Coffee Academïcs offers choices for you to request to access, update or change your personal information and how we communicate with you. Here are some of the ways you can request changes: 

  • Follow the opt-out instructions in promotional emails we send you.


If you opt out of receiving promotional communications from us, we may still send you non-promotional communications such as emails about your accounts or our ongoing business relations.


You can at any time contact The Coffee Academïcs via email:


You can usually choose to set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or Services on our Sites.


The Coffee Academïcs will not retain your personal information one year after termination of your The Coffee Academïcs Club Card and such information will be erased thereafter. Information of others that you provided will be erased upon the termination of the purpose for which you provided such information.


How is Personal Information Secured?


The Coffee Academïcs takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information.


While we take these reasonable efforts to safeguard your personal information and information of others that you provided, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.


Privacy Policy Updates


We may update this privacy policy from time to time. When we do so, we will post the new privacy policy on this page and change the date at the top of the policy. 


We encourage you to check the date of our privacy policy when you visit this Site for any updates or changes. We will notify you of any modified versions of the privacy policy that might materially affect the way we use or disclose your personal information or information of others that you provided. 


Questions and Feedback


We welcome your questions, comments and concerns about privacy. 


You can at any time contact The Coffee Academïcs via email:

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