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The Coffee Academïcs


Since its inauguration in 2012, The Coffee Academïcs has been setting the standards in coffee quality and exceptional coffee experiences. Taking specialty coffee culture to new heights in the region, we have expanded our coffee hub to include Singapore, Thailand, Indonesia, Malaysia and the Philippines, with more partnerships and retail footprint underway.

The Coffee Academïcs brews its unique brand of local experiences with global impact.  

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The Coffee Academïcs has been a proud recipient of many important international awards and accolades in the coffee industry and beyond.


Specialty Coffee, Hong Kong (2017)

by the Frost and Sullivan report, establishing itself as the leading specialty coffee player in the city.    


Top Working Cafes

around the world under "Top 10 For Coffee Life" by Blue Wings, Finnair



for our House Blend and JWF Blend respectively, receiving the top score in Asia and ranked 3rd in the world (2012-2015)



Asia Miles Members' Choice Award | Favorite Restaurant in Hong Kong 2019 | RASV Australia International Coffee Award - Silver Medal 2020 | Hong Kong Dining Award - The Best Coffee Shop 2020 | and more!

Members of our esteemed coffee team and roasters are also regular award-winners in many significant international barista, roasting, cupping, and latte art championships. They deliver quality coffee beans and supply unique coffee blends to our business partners around Hong Kong and internationally.



With a strong focus on customer experience, The Coffee Academïcs has curated unique sensory playgrounds for coffee aficionados in the region; exceptional attention is paid to both interior design and coffee presentation.

Each store presents a distinct personality, curated to seamlessly integrate with the charm and vivacious essence of the surrounding neighbourhood while aesthetically standing out. Attention-to-details shining through our carefully curated music playlist, reading materials, homely yet eclectically stylish decor, and state-of-the-art coffee machines and brewing equipment.




We recognize that what has been missing in this age of consumerism is the rediscovery and recognition of the local communities, precious soils, and countless pairs of hands behind each cup of coffee. That is why, at The Coffee Academïcs, every part of its business aims to shed light on the forgotten stories of coffee farmers and its coffees’ origins while delivering an elevated coffeehouse experience.     

Our award-winning roasting team ensures that all our coffee is directly traded from unique small-scale plantations or auction-grade coffees. From onsite roasting to meticulous cupping, every drop of our coffee speaks of our interpretation of the perfect brew. 70% of our most popular House Blend gives back to coffee farmer communities through charities and social enterprises worldwide.




The Coffee Academïcs has invested continuously in barista training as well as top-of-the-line brewing equipment. It is known for its comprehensive coffee training programs for both professional and hobbyist purposes.     
With enthusiasm for establishing a more substantial coffee culture and community in Asia, The Coffee Academïcs extends its training services from internal teams to customers at large, providing workshops and events led by qualified coffee instructors as well as internationally recognized certification programs to the public.   
Our coffee workshops include in-house coffee appreciation classes, Specialty Coffee Association SCA-Certified or Q-Grader courses, and Cup of Excellence cupping sessions.


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Starting from Dec 18, the Morrison will be reopened as a popup store. See you there from 9am to 5pm.

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