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TCA+ Rewards

Earn Coïns | Get Rewarded | Push Notifications of Latest Offers | Birthday & Seasonal Promotions | Flash Surprises | Referral Scheme | Home Screen Convenient Access

 Earn Coïns and get rewarded

Enjoy your meal and get rewarded with just one click.

Discount and other Privileges 

Up to 15% discount on food, beverage and merchandise

Exclusive Offers

Be the first to know our latest products and offers


Simply scan or click on the QR code on your mobile to get started and add the loyalty programme to your home screen 

  • WHITE: Sign up and earn 1 Coïn Dollar for every $25 spent!

Top Up

  • SILVER: $800; enjoy 5% discount on all food, beverage and merchandise (valid for 12 months)
  • GOLD: $1200; enjoy 10% discount on all food, beverage and merchandise (valid for 12 months)
  • BLACK: $6000; enjoy 15% discount on all food, beverage and merchandise (valid for 12 months)

Email for any questions 


How do I JOIN?

You can join us as member by registering here:

How to add to Home Screen?

You can add a web app to Home Screen for quick access. in the menu bar, scroll down the list of options, then tap Add to Home Screen.

You can also tap Save Card to phone wallet after logging in.


For each qualified purchase, you will receive 1 COÏN for each HKD25 spent in Hong Kong.
COÏNS are rounded down – e.g. when you spend HKD110, you will receive 4 COÏNS, non-inclusive of service charge. 


Please redeem it in-store and and inform our staff that you'd like to use the respective rewards during payment.
COÏNS can only be spent/used in multiples of 10 for HKD$10, $50, $100 cash vouchers.
COÏNS can be used to purchase items at the participating outlets. These items include food, beverage, and The Coffee Academïcs branded merchandise.

Will COÏNS Expire?

Yes, effective from 1 Jan 2023, All the coïns accumulated (and not redeemed and expired) before 30 Apr 2022 will expire on 1st May 2023 at 0:00 and then every 6 months the points will expire as shown below:
Coins will expire and be removed from your account after the expiration date. Points cannot be extended or restored once they have expired.

Will my credits expire?

Yes, your credits will have expiry date of 1 year.   

Please note that once credits are transacted into your TCA+ Rewards account, we are unable to transfer, refund or exchange these credits for cash as well as to our overseas outlets.

What are the different membership tiers? 

White Member: Sign up and no minimum spend or stored value credits required
Silver Member: Single Top-up of HKD$800
Gold Member: Single Top-up of HKD$1200
Black Member: Single Top-up of HKD$6000

Note: Each membership tier is valid for 1 year from the date that you upgrade/ attain to new tier.


You can top up in-store and our staff will assist.

Or top up via Web App:
1. Log into your account on Web App and Click "Credit Top Up"  
2. Select the amount you would like to add to your account. We accept major credit cards. Enter your payment details and click "Pay". The topped up amount will be available in your account immediately once the payment is processed.

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Starting from Dec 18, the Morrison will be reopened as a popup store. See you there from 9am to 5pm.

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