THE COFFEE ACADEMÏCS PROMOTES HERITAGE CONSERVATION IN HONG KONG
The Hoover Cake Shop in Kowloon City is going to shut its doors after half a century of serving up tasty traditional treats. Since 1977, their egg tarts have been a crowd favorite. The founders, Mr. & Mrs. Chow have been putting their hearts into the business for many years, while their children don’t want to take over the bakery. So it will be officially closing its door on October 1st, 2022.
Ms Jennifer W.F. Liu, Founder and Chairwoman of The Coffee Academics International and granddaughter of the Chong Hing Bank founder, has always been enthusiastic about conserving Hong Kong's cultural heritage and traditional craftsmanship. Today, Jennifer signed the contract with the founders Chow family, officially confirmed to take over the Hoover Cake Shop. The rebranded "Hong Kong Hoover Cake Shop 1977" will be reopened next year in a new location, with a new look!
INNOVATION THROUGH TRADITION ENHANCES CREATIVITY
As one of the traditional shops in Kowloon City, Hoover Cake Shop has remained true to its era throughout the years with its traditional layout. The cake shop is most famous for its freshly baked puff pastry egg tarts, coconut tarts, walnut cakes, swiss rolls, and many more. Every bakery and pastry is the authentic creation of Mr. Chow, the current Pastry Chef Fu Gor has mastered the craftsmanship of every step from ideation to production.
The integration of tradition and innovation is the core value of the brand. While deciding on the best location for the Hong Kong Hoover Cake Shop 1977, Jennifer started the product development plan to retain the bakery tradition with innovation.
Jennifer is looking for a passionate team to learn bakery craftsmanship from the inspiring Master - Mr. Chow. We sincerely invite people who are interested in traditional Hong Kong pastry culture and creative industries to join the team!