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Specialty Coffee With A Purpose - The Coffee Academics

Specialty Coffee With A Purpose

There are so many hands that go into crafting an exceptional cup of coffee. We never forget the heroes behind every single coffee bean. 70% of our house blend gives back to farmers through charities and social enterprises worldwide. And we proudly work with coffee farms that actively support local communities and environments. 


  • In Brazil, our coffee purchases directly support Women in Coffee - An organisation that empowers women in Brazil and in the international coffee community to achieve meaningful and sustainable lives; and to encourage and recognize the participation of women in all aspects of the coffee industry, from seed to cup.

  • In Honduras, we work with Catracha Coffee, a grassroot organization that funds the supplies and logistics of monthly events and workshops designed to engage and inspire the women and youth from Santa Elena. 

  • In Costa Rica, we work with Genuine Origin, who will match the premium we pay and use the proceeds to finance Fundazoo's program to protect the nation's diminishing population of the precious jaguars. 

  • Our Ethiopian coffees all support Girls Gotta Run Foundation. The coffee sourced are paid with a price that facilitate women's self development through sports, particularly in running. The coffee pays for their shoes and sport programs to support their independence.

  • In Yemen, our participation in QIMA and Alliance of Coffee Excellence's auctions provides much needed hope for a better future in which coffee can act as a critical source of sustainable income to a poverty-striken community currently facing the world's worst humanitarian crisis.


  • In Yunnan China, our coffee is produced by a Lisu Minority farmer, Lu Ming-chun. We partner with MediCare Resources Limited to help lift Lu and his family and his fellow Lisu neighbours out of poverty towards a sustainable living on coffee growing. 

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Starting from Dec 18, the Morrison will be reopened as a popup store. See you there from 9am to 5pm.

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